There’s one thing that will destroy the profitability of your business faster than anything else I can think of:
Not only does it eat away at your margins, but it breeds disloyal customers, so your chances for repeat and referral business are also diminished.
And as if that’s not enough reason to avoid competing on price, among the most frustrating of consequences it that your prospects just don’t get your value.
They think you’re just like everyone else, and price is the only thing that matters.
So how can you compete based on value instead of on price? I’ll show you. Check out the video below.