What do you want your business to be known for?
We call these your “Brand Promises” and it tells the market what they can expect when doing business with you.
And because it’s a “promise,” you have to e able to back it up!
It should be measurable, so you can prove whether or not you’re making good on your promises – every single time.
In other words, your brand promises are more than just marketing language.
It’s a central component of your strategy, and the entire company is designed to deliver on it.