A strategic plan is a living process that evolves
Done properly, it typically takes 2-3 years to create an effective, high-growth plan. Think of it like a crossword puzzle, where you start by answering the questions you know, and use those data points to try to figure out the more difficult answers. Along the way you might realize that answers you thought you knew weren’t correct after all, as all the sections are interdependent, and we learn more as we go.
If your goal is to fill out a template, you’re missing the point.
This is a highly iterative process of discovery, clarifying focus, gathering collective intelligence from the team, customer feedback, measuring the results, and course-correcting as we go.