Why is Success Important?

Have you ever wondered why some people excel in their business ventures, while others struggle despite being just as smart or having similar resources at their disposal? Success, as you know, doesn’t happen by accident. It is a delicate dance that intertwines both personal and business growth. But what if I told you it’s possible to cultivate a life where both thrive? It’s not about having one at the expense of the other – the trick is to strike a balance that fuels both sides of this coin.

This is why one of my firm core values is “Win at What Matters”.

In this article, we’re revealing why success is important and delving into the mechanisms that can align your personal ambitions with your business goals.

What Defines Success? Various Perspectives

True success in life and business, in my eyes, is the freedom to choose. While your goals will evolve over time, success is about having the flexibility and resources needed to make choices that align with your personal values and business vision – whatever those might be at any given season of your life.

Imagine this: You’re not bound by the constraints of a traditional 9-to-5 job because your successful business has given you the financial freedom to dictate your own schedule. You can choose to prioritize your health, invest time in meaningful relationships, give back to the community, or hone a new skill. Your options are limitless and not driven by necessity but by choice.

Success also means not having to say, “I have to take this client because I need the money.” Instead, it’s about saying, “I choose this opportunity because it aligns with my goals and values.” This is the true wealth that comes from success: the abundance of choice. It’s not just about money, but also about time, health, relationships, and the ability to contribute to society. Achieving this level of success means your business is not only prosperous but also provides you with the flexibility to enjoy life’s other riches.

What Does Success Look Like for You?

A question you must ask yourself is, “What does success look like for me”?

It is a deeply personal question that requires honesty and introspection. Is it buying that dream house, investing more time in self-care, nurturing deep relationships, or contributing significantly to your community? Or perhaps it’s about scaling your business to new heights, introducing innovative products, or delivering unrivaled customer service?

Remember, your definition of success should resonate with your personal ambitions and business goals. It’s not about mirroring someone else’s journey but creating your unique path that aligns with your values, passions, and vision. So, take some time to reflect on this question, sketch your success landscape, and set a clear, concrete path to accomplish it.

Success Brings You Satisfaction

Why Success Benefits You

You Reach Your Goals

One of the most gratifying outcomes of success is the achievement of your goals. These goals may be financial, such as earning a certain income, or they could be more personal, like spending more time with family or traveling the world. Perhaps they’re focused on your business – expanding your customer base, launching a new product, or increasing your market share. Whatever your goals may be, attaining them is a clear indication of success.

But remember, success is not just about reaching a specific endpoint; it’s about the journey taken and the lessons learned along the way. Navigating through the challenges, embracing the triumphs, and growing personally and professionally – these are all crucial parts of your journey to success.

Success Brings You Satisfaction

Success is directly connected to satisfaction. This isn’t just about the tangible rewards or accolades. It’s the deep, internal contentment that comes from knowing you’ve put in your best efforts and made a significant difference. It’s about recognizing that you’ve pushed your boundaries, overcome hurdles, and emerged stronger and wiser on the other side.

This satisfaction is the fuel that keeps us motivated and driven. It gives us the courage to explore new territories in business, embrace innovative ideas, and continually elevate our game. It feeds our self-confidence, reinforces our sense of achievement, and compels us to strive for even greater heights. So, chase success not just for the materialistic gains, but for the gratification and fulfillment it brings.

Success Inspires Success

Success can bring more success. When you reach your goals, it sparks a sense of achievement and self-confidence, giving you the momentum to reach even higher aspirations – and inspiring others to do the same. The process of succeeding teaches you valuable skills, instills a growth mindset, and transforms your perspective on challenges, turning them into stepping stones rather than roadblocks. This transformation then radiates outwards, impacting those around you.

Your success can motivate your team, your peers, and even your competitors, pushing them to elevate their performance and strive for their own success. In essence, success is not just a personal accomplishment, but a catalyst for growth and improvement that extends beyond yourself. It creates a virtuous cycle of triumph and inspiration, pushing boundaries, and encouraging individuals, businesses, and communities to continually strive for excellence.

Creating Success Builds Confidence

Each goal attained, and every milestone reached, serves as a reminder of your capabilities, resilience, and untapped potential. This journey of real success nurtures your self-belief, instilling a profound sense of confidence that extends beyond the realms of business to your personal life.

As a business owner, each successful decision, problem solved, and satisfied customer further bolsters your self-assuredness. You begin to trust your judgment, rely on your instincts, and make bolder choices. This newfound confidence radiates from you, influencing your employees and clients, and enhancing your reputation and credibility.

On a personal level, this confidence transcends the boundaries of business. It permeates your relationships and self-perception. It cultivates a sense of self-worth that fosters a positive mindset, encouraging you to prioritize your well-being, nurture your relationships, and pursue your passions.

Achieving Success Encourages Hope

Success is a beacon of hope, illuminating the path toward greater accomplishments and experiences. When you attain success, whether on a personal or business level, it not only validates your efforts but also fuels you with optimism for what lies ahead.

This sense of hope can be incredibly empowering and inspiring, serving as a motivational force that propels you to strive for continuous improvement and growth, and helps you to withstand challenging times. It teaches you to see every challenge as an opportunity for advancement, every setback as a learning experience, and every victory as a stepping stone toward your next goal.

Success Can Offer Security

Achieving success, particularly in business, can provide a substantial sense of security. This security stems from various aspects – financial stability, job assurance, and the knowledge that you worked hard and it has paid off. For business owners, success can equate to a steady cash flow, a loyal customer base, a solid team, and an established position in the market – all of which contribute to a level of certainty and predictability needed in an often uncertain business climate.

This element of security can extend into your personal life as well, providing a sense of stability that allows you to pursue personal interests, establish future goals, and create a comfortable environment for you and your loved ones. Furthermore, the confidence gained from past achievements can help you face future uncertainties with a resilient and optimistic attitude.

You Will Experience a Greater Level of Contribution

When you become successful in your life, particularly as a business owner, often leads to a heightened sense of contribution. This enhanced level of contribution can manifest in various ways. For one, your successful business contributes to the economy, creating jobs, fostering innovation, and driving growth. Your products or services can make a positive impact on customers’ lives, satisfying their needs, and solving their problems.

Moreover, when you succeed in life, you’ll have the resources and platforms to give back to your community. You might find yourself sponsoring local events, supporting charities, or mentoring budding entrepreneurs. This level of contribution can be incredibly fulfilling, adding another dimension to the joy of achievement. It allows you to make a difference, to leave a legacy, and to inspire others. In the process, you’ll discover that success is not just about what you gain, but also about what you give, and the difference you make in the world.

When You’re Successful, You Encourage Success in Others

When you reach success, it’s not just your own life that’s positively impacted, but you also inspire those around you. It’s a ripple effect. Your success will likely motivate your employees, peers, and even competitors to aspire for their own accomplishments. By establishing a business that thrives on challenges, embraces innovation, and values each milestone, you’re setting an example of determination and resilience.

Moreover, successful people have the opportunity to mentor others, sharing your insights, experiences, and lessons learned. This mentorship can be instrumental in fostering the next generation of successful entrepreneurs. It’s about lighting the way, showing that with hard work, persistence, and a clear vision, success is indeed achievable.

Success Supports Positive Mental Health

Achieving success, both personally and in business, reinforces self-efficacy, the belief in your abilities to handle different situations and to emerge from challenges as a stronger person. This boost in self-confidence can lead to greater self-esteem and help you to properly manage stress, knowing that you’ll get through it. Moreover, success can also come with a sense of accomplishment and satisfaction that can be incredibly fulfilling, leading to positive emotions and stable mood states, which in turn, promote mental health.

However, it’s important to remember that the journey towards success should be one that respects mental health, not just the end result. It includes setting realistic goals, practicing self-care, and celebrating small victories along the way. It’s about balance, making sure that in the pursuit of success, you’re not neglecting your mental and emotional well-being. Thus, in this context, success is not just about achieving your goals, but also about nurturing your mental health, and understanding that the two are intricately linked and mutually supportive.

Successful in Business

12 Ways to be Successful in Business

1. Create Goals

Setting goals is one of the keys to success. A well-crafted goal serves as a guiding light, providing direction and focus. It enables you to outline your business’s progression path and provides a benchmark against which you can measure your advancements. When creating goals, employ the S.M.A.R.T. criteria – Specific, Measurable, Achievable, Relevant Result, and Time-bound. This method ensures that your goals are not only clear and well-defined but also realistic and attainable, thus promoting a sense of motivation and commitment.

Remember, goal setting is not a one-time event but a continuous process. As your business evolves, so should your goals. Regularly revisit and revise your goals to reflect new insights, changes in the market, or shifts in your business strategy.

2. Develop a Solid Business Plan

If you want to be successful, you need to outline a robust roadmap for your business.  A business plan is not just a requirement for investors; it’s a roadmap that outlines the path to your business’s strategic direction and future growth. It should detail your business purpose, target market, competitors, marketing and sales strategies, and financial projections.

When writing your business plan, be realistic, thorough, and research-driven. Prioritize clarity over complexity, ensuring your plan can be easily understood by anyone who reads it. It should be revisited regularly as your business continues to grow, being flexible enough to adapt to changes in your business environment but structured enough to keep you focused on your big-picture objectives.

3. Get Organized

Organization involves creating systems and processes that streamline operations, increase efficiency, and enhance productivity. Start by decluttering your workspace, ensuring it fosters focus and minimizes distractions. Digital organization is equally important, so consider using project management tools, document-sharing platforms, and digital calendars to manage tasks, track progress, and collaborate effectively.

Next, organize your time. Prioritize tasks based on their importance and urgency, adhering to a schedule that balances work and recovery. To make this easier, you can use time management techniques like the Eisenhower Matrix or the Pomodoro Technique.

Finally, remember that organization extends beyond your personal workspace to your entire business operation. Develop clear, efficient workflows and how-to checklists, maintain up-to-date records, and ensure all team members understand their roles and responsibilities. When your business is organized, it runs like a well-oiled machine, allowing you to focus on strategic matters that propel your success.

4. Build a Strong Team

The backbone of any successful business is a strong, cohesive team. As a business owner, it’s crucial that you surround yourself with individuals who share your vision, complement your skill set, and add value to your company. When recruiting, look beyond qualifications and consider the candidate’s potential, attitude, and cultural fit. Remember, skills can be taught, but attitude and values cannot.

Once you’ve assembled your team, invest in their development. Provide opportunities for learning and growth, encourage open communication, and foster a positive, collaborative work culture. Celebrate your team’s accomplishments and provide constructive feedback to help them grow.

Moreover, empower your team – which means you’ll have to let go of some level of control. Allow them to make decisions, contribute ideas, take calculated risks, and learn from their mistakes. Empowered employees are more engaged, creative, and productive.

Finally, lead by example. Show integrity, resilience, and empathy. Be the kind of leader that inspires your team to be their best. After all, a strong leader cultivates a strong team.

5. Success is in the Mind

Success originates from our mindset. How we perceive the world, our goals, and our capabilities play a pivotal role in determining our achievements. It is not merely about having the best plans or superior resources. Instead, it’s about cultivating a positive, growth-oriented mindset that propels us towards our aspirations.

First, envision success. Imagine achieving your goals, allowing this mental image to fuel your motivation. This visualization process also aids in strengthening your belief that success is attainable. There’s truth in Napoleon Hill’s famous words,

“Whatever the mind can conceive and believe, it can achieve.”

Also, be willing to embrace failure. Successful individuals understand that this is not the antithesis of success, but rather a stepping stone towards it. They perceive setbacks as opportunities to learn, adapt, and grow. Instead of getting bogged down by setbacks, they bounce back with more knowledge and resilience.

It’s also important to maintain a solution-focused attitude. When faced with challenges, don’t dwell on the problem; instead, channel your energy towards finding viable solutions. This forward-thinking mindset fosters a proactive approach, allowing you to navigate obstacles and advance towards your goals.

6. Think Big, Act Small

Thinking big is about dreaming and envisioning large goals for your business. It’s about pushing boundaries, aiming for growth, and not being afraid to take measured risks. It’s how entrepreneurs invite innovative thinking, explore new opportunities, and keep their companies from becoming stagnant. However, acting small is equally important. This refers to implementing your grand vision through small, manageable steps. It’s about celebrating minor victories and learning from small setbacks. It’s about being detail-oriented and staying connected with your team and customers.

By ‘acting small,’ you ensure that your business remains agile and adaptable in the face of change. It allows for quicker decision-making and a more nimble approach to market trends and customer needs. It also means understanding the importance of a personal touch, and remembering that behind every transaction is a human relationship.

7. Ensure Customer Satisfaction

Customer satisfaction is the lifeblood of any business. It’s not just about meeting but exceeding customer expectations to foster loyalty, word-of-mouth referrals, and ultimately, sustained business growth. But how do you ensure customer satisfaction consistently? Here are a few strategies.

First, understand your customers. Know their needs, wants, and preferences. Conduct surveys, engage in social listening, and analyze customer data. This understanding allows you to tailor your products, services, and customer interactions to deliver value and cultivate satisfaction.

Moreover, provide top-notch customer service. Responsive, courteous, and solution-oriented customer service can turn an unhappy customer into a delighted one. Adequately train your customer service team and ensure they’re empowered to resolve issues promptly and effectively.

Also, take feedback seriously. Encourage customers to share their experiences and suggestions. Not only does this make them feel valued, but it also provides you with key insights for improvement.

Finally, deliver on your promises. If you promise a product feature, ensure it’s there. If you promise delivery within a certain time, make sure it happens. Consistently setting clear expectations and meeting your commitments builds trust and satisfaction.

Marketing Strategies

8. Implement Marketing Strategies

Effective marketing strategies are instrumental in getting your product or service in front of your target audience, creating brand awareness, and driving business growth. They are not a one-size-fits-all prescription but rather should be customized to align with your business goals, target market, and unique value proposition.

Consider leveraging content marketing. Create valuable, relevant content that engages your audience, showcases your expertise, and builds trust. This can include blog posts, whitepapers, webinars, or social media posts. Remember, it’s not about constant selling, but providing value that draws your audience to you.

Moreover, utilize search engine optimization (SEO). By optimizing your content with targeted keywords and creating high-quality backlinks, you improve your visibility on search engine results pages, making it easier for potential customers to find you.

Consider also social media marketing. Choose the platforms that your target customers frequent, and engage with them there. Share updates, value-add and/or educational posts, respond to comments, and create a community around your brand.

Last but not least, don’t overlook email marketing. It’s a direct line of communication to people who have already either done business with you, or expressed enough interest to give you their email address. Send out regular newsletters, exclusive offers, or personalized recommendations to keep your brand on top of their mind.

9. Embrace Change

In the ever-evolving landscape of business, change is inevitable. It can manifest as shifts in market trends, advancements in technology, or changes in customer behavior. Whatever the case, embracing change is essential for sustained business success. But how can we effectively adapt to change?

The first step is to maintain an open mind. Change often brings uncertainty, and it’s natural to resist what we don’t understand. However, viewing change as an opportunity – not a threat – opens up possibilities for growth and innovation.

Moreover, engage in continuous learning. Stay abreast of industry trends and developments. Enhance your knowledge and skills through courses, webinars, or reading materials. This equips you to adapt and thrive amid change.

Next, invite feedback. Whether from your team, customers, or other stakeholders, feedback can provide valuable insights and help you navigate change effectively.

Lastly, be proactive. Don’t just react to change; anticipate and prepare for it. Strategic planning, risk management, and scenario analysis can help you stay ahead of the curve.

10. Prioritize Self-Care

While keeping your focus on business success is important, it’s equally critical to remember that you, as the business owner, are your business’s most valuable asset. That’s why prioritizing self-care isn’t just essential—it’s absolutely non-negotiable.

But what does prioritizing self-care look like?

Well, it involves maintaining a healthy work-life balance. No matter how passionate you are about your business, make sure to carve out time for family, hobbies, and relaxation. Remember, a rested mind is a clear, creative and productive mind.

Also, don’t neglect your physical health. Regular exercise, a balanced diet, and adequate sleep are all critical to keeping yourself in top shape. They not only prevent illness but also boost your energy and mental sharpness.

It’s also important to invest in mental wellness. This can involve anything from mindfulness, prayer, gratitude and meditation practices, to simply taking a few moments of quiet reflection each day. Dealing with stress in a healthy way can improve your decision-making and overall effectiveness.

11. Learn Always

In the world of business, stagnation is a threat to success. As Brad Sugars says, “Learn before you earn.” As business owners, we must commit ourselves to continual learning. This involves staying updated with industry trends, emerging technologies, and how to be the leader your business needs to get to the next level. Regularly read up on industry-related news, join relevant community groups and discussions, and attend industry conferences or webinars. It also involves learning from your own experiences. Reflect on both your successes and failures. What worked? What didn’t? Use these insights to shape your future strategies.

For learning purposes consider making an ongoing education plan. Whether through online courses, workshops, or professional certifications, there are numerous ways to broaden your knowledge and skillset. Learning from others, especially your employees, customers, and competitors, can also provide a wealth of information. Encourage a culture of knowledge-sharing within your organization, actively seek customer feedback, and observe competitors to glean potential insights.

12. Give Back to the Community

In the journey to business success, one often overlooked aspect is the importance of giving back to the community. As a business owner, you’re not just a leader in your organization, but also a key player in your community. Your business thrives because of the community that supports it, and it’s both a responsibility and a privilege to return that support.

But how can we give back to our communities?

Consider volunteering your time or expertise. This could involve mentoring local entrepreneurs, or providing free services to non-profit organizations, or volunteering together as a team.

Also, think about making monetary donations or sponsoring local events and service organizations. Not only does this provide much-needed resources to the community, but it also helps to enhance your brand’s image and visibility.

Furthermore, consider creating internship or apprenticeship programs. Such initiatives help to foster talent within the community, and can also serve as a valuable talent pipeline for your business.

aspiring entrepreneurs

How Long Does It Take to Become Successful in Business?

Most aspiring entrepreneurs wonder, “How long will it take for my business to become successful?” The answer isn’t straightforward as it depends on a multitude of factors. Every business is unique, and success doesn’t follow a set timeline.

First, it’s essential to define what success means for you. Is it achieving financial profitability? Expanding to new markets? Receiving industry recognition? Or perhaps, it’s about making a difference in your community. Once you’ve defined success, you’re better equipped to measure progress and establish a relevant timeline.

It’s important to remember that success requires time, patience, and persistence. Some businesses might see substantial growth in the first few years, while others might take longer to gain momentum. On average, businesses might take 2-3 years to become profitable, but this varies widely across industries.

Considering that success depends heavily on your strategy, execution, and adaptability, think about whether you are continuously learning, adjusting your strategy as needed, and taking consistent action on your 90-day plans. Are you providing value to your customers and meeting their needs effectively? Are you making timely decisions based on market trends and feedback?

Keep in mind that the journey to success isn’t linear. There will be peaks and valleys, triumphs, and setbacks. But with resilience, perseverance, and a growth mindset, you can steer your business towards success. Remember, success in business is not a destination, it’s a journey.

How Can Coaching Help Businesses Become Successful?

Coaching is a powerful tool for driving business success, offering an external perspective that can reveal hidden blind spots and introduce fresh viewpoints. As Les Brown says, “You can’t see the picture when you’re in the frame.” A coach’s impartial perspective is instrumental in uncovering strengths, weaknesses, opportunities, and threats that might escape those deeply entrenched in day-to-day operations.

One powerful benefit of coaching lies in the coach’s ability to share insights from their own experiences. These insights can prove invaluable, helping you avoid costly mistakes and steering you toward proven strategies. Crafting a solid business plan, setting achievable goals, and closely monitoring progress are all essential components of the journey toward success.

Moreover, coaching isn’t just about business success; it also underscores the importance of personal growth. It enhances leadership qualities, improves decision-making skills, and boosts emotional intelligence. These personal growth aspects not only elevate personal performance but also enhance team morale and productivity, ultimately contributing to business growth.

Coaches excel in challenging your assumptions and pushing you beyond your comfort zone. They encourage innovative thinking and sharpen problem-solving skills, and don’t let you get by with excuses.

Last but not least, coaches emphasize the importance of balancing personal and business life. Personally, I believe that being in business should give you more life, not suck the life out of you. A great coach helps you to ensure that the pursuit of business success doesn’t compromise your overall well-being. A healthy, balanced life is recognized as a key contributor to sustained business success. Thus, coaching serves as a vital key to unlocking the importance of success in both your professional and personal journey.

Why Success is More Important Than Happiness

Many might argue that happiness should be our ultimate goal in life, but here’s why success is also important. Fundamentally, success and happiness are not mutually exclusive; and while it is entirely possible to have one without the other, the two can also be intertwined in ways that are important for us to live a fulfilled life.

Success isn’t just about achieving business goals or amassing wealth; it’s about accomplishing personal goals and experiencing personal fulfillment – all of which significantly contribute to our overall happiness. Success is about growing as a person, making a difference in your world, continuously learning, tackling challenges head-on, and pushing your boundaries. This journey brings with it a profound sense of achievement and self-fulfillment, which contributes significantly to our overall happiness in life.

Moreover, when we are successful in our lives, we are more confident. Each accomplishment, however small, bolsters self-belief, driving us to take on bigger challenges and pursue more meaningful goals. This forward momentum can lead to a more enriched life experience, enhancing our sense of happiness in the long run.

However, it’s crucial to remember that while success can make us happier, it should not be pursued at the cost of one’s well-being. Striking a balance between professional and personal life, and ensuring we make time for self-care and nurturing relationships, is key to a content and fulfilled life, where both personal success and happiness hold important places.


Can success be measured? If so, how?

Yes, success can be measured, but it’s important to note that the metrics used will vary significantly depending on individual perspectives and goals. For a business, success metrics may include growth in revenue, market share, customer satisfaction levels, or employee engagement scores.

On a personal level, success might be gauged by progress towards personal goals, self-improvement, work-life balance, or the impact made on others. Ultimately, the definition of success is highly subjective, and you get to decide how to measure it.

What role does education play in an individual’s success?

Education plays a critical role in an individual’s success, but that does not mean it has to come by way of traditional schooling. Education – whether gained in a classroom, online, in books or through mentorship – equips us with the knowledge, skills, and outlook necessary to navigate the world and reach our personal and professional goals. Education isn’t confined to academic learning alone; it encompasses a broad spectrum of life lessons, interpersonal skills, and values that shape us as individuals.

From critical thinking and problem-solving skills to empathy and integrity, education fosters a well-rounded personality that is key to personal growth and success. Moreover, lifelong learning, an integral part of education, keeps us adaptable, innovative, and forward-thinking – traits essential for success in an ever-evolving world. However, it’s important to remember that education is not the sole determinant of success – factors such as perseverance, resilience, focus, planning, self-belief and action also play significant roles.

Can failure ultimately lead to success?

Failure can absolutely be a stepping stone to success. In fact, most successful individuals have experienced significant failures before achieving their goals. Failure offers valuable lessons, reveals our weaknesses, and helps us understand where we need to improve. It encourages us to analyze our approach, reflect on our actions (or lack thereof), and refine our approach.

More importantly, failure teaches resilience and perseverance, essential qualities for success. It’s through overcoming challenges and persisting in the face of setbacks that we grow stronger and more capable. Remember, every failure brings you one step closer to success; it’s all about perspective and how you choose to respond.